Worldwide, the number of email users is predicted to be at 4.1 billion by the end of 2021. Yep, that’s billion with a “B.” Email marketing might seem like a waste of time because of your personal experiences, e.g., sorting, archiving, swiping left, flagging as spam, etc. But think about the firms whose emails you look forward to or items you appreciate. Those emails never get lost in your inbox and are the ones you open and connect with.
Yes, some clients merely exhibit a single click-through or make one transaction. Still, new consumers and returning customers who want to participate in your email campaigns and continue to hear from you – whether for the love of your product or promotions- will continue to come back. Let’s face it, who would not prefer to save 15 per cent on their purchase?
Here are my top 8 reasons on the importance of email marketing and how it may benefit your business:
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Rapid and Easy Contact with the Customer
The significant aspect of email marketing is that it provides rapid and straightforward interaction with the consumer. For example, suppose your firm chooses to host a flash sale later this week. In that case, there are limited options to produce and run a television spot, online campaign, or other promotions especially connected to that offer in such a short time window.
Besides increasing last-minute purchases, they may provide various additional advantages to companies, such as possibilities to alert clients about shop openings/closings, special events, new items, etc. The ability to reach clients quickly and simply via email is a significant benefit for any organization.
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Reach consumers in real-time
According to Litmus, 54 percent of all emails were opened on a mobile device. This is crucial and should come into play while creating any marketing strategy. More and more customers are utilizing their mobile devices to access emails and all other sorts of media and information. Not only that, well-designed emails yield more excellent conversion rates on mobile than any other media. Hit them on the move!
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Fact: Everyone uses email
Nearly half of the whole earth utilizes email right now. The broad usage of email makes it the ideal medium for your marketing. In today’s hyper-digital society, it’s a good bet that everyone you come across and in your target audience uses email. Unlike other marketing mediums like print or television, email allows you a direct line of two-way connection with your target audience.
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Email is a terrific tool to inform your customers
When you’ve expanded your email list to a substantial amount (even 500 excellent leads is a lot for a new firm), you can distribute messages with the press of a few buttons, with no charges other than what you’re paying to your email marketing provider.
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Email is perfect for customized, targeted messaging
A marketer aims to have a specially tailored value offer for every prospective consumer. While marketing is not quite there yet, email marketing does a decent job approaching this goal. By segmenting your email lists by any client criteria, you believe are essential to your business. This way, you can notify them of any new developments while not bothering others who did not show interest in your products.
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Email marketing is measurable
Most email marketing systems allow monitoring of what occurs after you have sent out your email campaign. You may monitor delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This provides you with a better picture of how your email campaigns are doing, which ones to alter or which ones to get rid of completely. These metrics should not be overlooked. They are a crucial component of your internet marketing effort as a whole. While different studies and polls give “optimal” figures to strive for, it relies on your sector and target audience. For example, if your clients want and anticipate daily emails, you better supply them. However, sending too many emails to customers who don’t want more than once a week may see your unsubscribe rate to climb. It’s all about understanding your consumers and producing good material.
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Email is scalable
Scalability directly connects to your growth. In the case of email, scalability is relatively straightforward. You scale as your subscriptions expand. The beauty of email is that you don’t need complex metrics in place before your email list begins to expand. Almost every email marketing software includes scalable plans as the list increases. This implies you don’t pay high costs in anticipation.
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Email Marketing is cost-effective
You can reach many customers for less than cents for each message. And if you have a tiny mailing list, most email marketing companies will cover you with their free plans.v Mistakes in emails are simple to repair and don’t cost any more bucks. Plus, you’re virtually giving up all expenses of media acquisition. You’re cutting out the middleman and, in effect, creating your own media firm since email lists are your own private and direct source of connection with clients.
Vertedge helps you develop an effective email marketing strategy that allows you to reach and connect with your target audience in a personalized manner, increasing sales at a low cost.
